Bala is a nutrition consulting service that specializes in personalized diet plans and meal recommendations. 

The logo system features a clean and modern sans-serif paired with an icon that represents balanced nutrition. Along with a logo system, we had to create various deliverables: a billboard, website, social media graphics, vehicle wrap, business cards, magazine spreads, and informative cards for each food group. Another aspect of Bala branding is bright, clean food photography that I took myself for the magazine spread, billboard, and vehicle wrap.